Welcome to AlUla's new agent training program and trade information hub and become one of AlUla's first North American Specialists.
This online training program and portal have been designed to provide you with the knowledge and confidence to sell this unique destination and become part of the journey.For 200,000 years, AlUla in the northwest of Saudi Arabia has attracted ancient civilizations and pilgrims who came to take advantage of the abundant resources offered by its fertile oases. Today, AlUla is an eloquent symbol of a great heritage. This largely undiscovered region holds a timeless mystery, from its human history to its incredible array of natural wonders, including dramatic rock formations, sand-swept dunes and archaeological ruins, as well as a green, lush oasis that traces the lives of the ancient civilizations who built their cities here.
Become an AlUla Specialist when you have successfully completed the five training modules.

Certification
Show you are the go-to expert. Successfully complete the training and earn a certificate of achievement that certifies your status as an AlUla Specialist.

Increase bookings
Get ahead of the competition and be one of the first agents ready to convert growing interest in this amazing new destination. Be ready to convert interest into sales.

Learn on the go
Study in your own time and at your own pace. Access course content on mobile, tablet or desktop, wherever you have internet connectivity.

Perks
Qualified AlUla Specialists will be included in a preferred partners list, be the first to know about destination news and be on the invite list for events, competitions and more.

Online training
Discover AlUla, get the knowledge to sell this new destination with its incredible heritage, nature, adventure, arts and culture experiences.

Latest news
Stay up to date with all things AlUla.

Resource Centre
Access our tool kit for AlUla to support your sales.

Events
Check out what’s on and what’s happening.

MICE
AlUla welcomes business meetings, events, conferences and incentives. Learn more about our MICE offering.

On demand videos
Learn all about AlUla through a series of destination and product webinars.

Trade supplier directory
Connect with our in destination partners for your specific needs.

Agent perks
Don’t miss out, engage with the online course to earn incentives and rewards.

Connect with AlUla
Connect with the tourism board here in North America.